There are many factors involved in getting your website ranking on search engines. Below are some key things to take into consideration.
The anchor text of inbound links coming to your website is very important as search engines use this to determine what your site is about and what it should rank well for. Your anchor text should be your keywords that you want your website to rank for. For example, instead of using your company name or your website URL for inbound links, consider using keywords as your anchor text.
Use keywords in your title tag and other meta tags
Meta tags still have an impact on where your website will rank on search engines. The weight of the meta tags may be minimal, but it is still recommended that you choose keywords relevant to each webpage. It is an effective way for search engines to categorise your webpages and gives search engine spiders an idea of what your webpage is about.
Links to your website
The largest factor that influences search engine rankings is the number and quality of links that are pointing to your website. The more quality links that you have coming to your website, search engines will think your website has authority.
Keyword use in the root domain
Although it's possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having your keywords in your domain name. For example, goldcoastaccommodation.com.au.
Apply the proper tags to your page
This means using H1, H2, and H3 tags in your headings and sub-headings.
Include a html sitemap and an xml sitemap on your website
Including a sitemap on your website makes it easy for search engine spiders to access all your webpages and index your site accordingly.
Make sure all images have an ALT text
Your image alt text is read by search engine spiders, so make sure you include keywords in your alt text. Label your images properly too, for example, instead of calling it bedroom.jpg, call it melbourne-accommodation-1-bedroom-apartments.jpg.
If you would like help getting your website ranked on Google, speak to the search engine optimisation specialists at TA Fastrack today on 1300 659 289.